About me
Hi! My name is Maria, and I’m originally from Portugal, but I’ve been living in Finland since 2009, where I began my studies and career in design.
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I'm a multidisciplinary visual designer with over a decade of experience specializing in graphic design, photography, and videography, with experience leading the creation and development of visual assets across marketing, product development, and brand initiatives.
My work bridges creativity and precision, from leading the visual side of marketing materials, brand renewals and product campaigns to producing photo, video, and 3D content. I’m passionate about blending creativity with strategy to craft visuals that are both intuitive and impactful, helping brands tell authentic stories that resonate.
With a background in design and marketing, and a hands-on, collaborative approach, I thrive in fast-paced environments where creativity, strategy, and high-quality execution come together and I aim to create work that connects and inspires.
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Outside of work, I enjoy spending time with my dog, practicing photography, exploring new creative projects, and training flexibility.
Experience
VISUAL DESIGNER
Haltian | 2020 - 2025
VISUAL DESIGNER & MARKETING SPECIALIST
Sensapex | 2020
GRAPHIC DESIGNER & MARKETING SPECIALIST
Pole Free | 2019-2021
As the in-house visual designer at Haltian, I lead the creation and development of visual assets across design, photography, and videography, supporting brand, marketing, and product initiatives.
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Visual Design & Branding
• Lead graphic design across digital and print channels
• Design event materials including roll-ups, exhibition stands, brochures, posters, and digital assets
• Create digital graphics, icons, technical drawings, wireframes, social media visuals, product labels, packaging graphics, and a wide variety of visual assets for diverse business needs
• Enhance and implement brand visual guidelines to ensure consistency and a cohesive brand identity
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Photography & Videography
• Plan, shoot, and edit product and marketing photography, including advanced editing, manipulation, and compositing
• Produce video content including installation, promotional, product, technical tutorial, interview, use case, and internal videos
• Edit and adapt footage for marketing and internal use across multiple channels
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3D & Animations
• Design 3D visuals and simple animations
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Documentation & Support
• Create and maintain user guides, product descriptions, device catalogs, quick guides, whitepapers, pagers, contracts, and branded templates
• Maintain product support pages and visual documentation repositories
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Collaboration & Project Management
• Collaborate cross-functionally with Marketing, Sales, Product Development, and R&D teams to support initiatives and align visual output
• Manage multiple projects simultaneously, prioritize tasks effectively, and consistently deliver high-quality work on deadline
Responsibilites:
• Graphic Design for newsletters and social media campaigns
• Develop marketing campaigns such as e-mail marketing and social media campaigns
• Website design, maintenance and development
• Development of the marketing strategy
Responsibilities:
• Development of all the digital marketing channels
• Product photography and videography
• Graphic Design for marketing and support materials such as brochures, guides, manuals, instructions leaflets, newsletters, landing pages and forms
• Develop and execute targeted marketing campaigns such as e-mail marketing
• Website design, maintenance and development
• Development of the entire marketing strategy
Education

Master of Science,
Marketing
University of Oulu―2019
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Medianomi -
Graphic Design
Oulu University of Applied Sciences―2016

Bachelor's of Business Admnistration
Lapland University of Applied Sciences―2014
Software

Languages

Portuguese

English

Finnish

Spanish
References
Recommendations
Riina Kirmanen
“It is not always, when the whole organizationaccepts the new brand without any arguments."
Anniina Kaisanlahti
"One of the most talented and dedicated peopleI've met and had the chance to work with."
Janne Kilpeläinen
“Someone who can translate strategy intovisuals that actually move the needle.”
Joonas Mustonen
“Positive and open attitude toproblem solving.”